What does AI Marketing look like in 2025?
The marketing industry continues to transform at pace as AI marketing tools and generative AI from ChatGPT, Purplexity and Gemini gets more sophisticated. Here are some of the areas where AI is helping marketers right now.
Audience insights
AI research combines AI technologies with customer and brand experience data to provide precise insights into customer journeys and market trends. AI technologies like NLP (Natural Language Processing), ML (Machine Learning), and sentiment analysis guide decision-making, helping marketers stay ahead of competitors and prepare for dynamic marketplace challenges.
Social media listening
AI-powered social marketing is providing efficiency by enhancing social listening. AI algorithms use aspect-clustering to extract relevant details from real-time social listening data, enabling marketers to anticipate customer actions and take strategic actions for desired results.
Content generation
AI-powered tools are helping to create written, visual, and video content, saving marketers time while preserving relevance and consistency. AI content solutions simplify the creative process, from writing product descriptions and marketing copy to composing blog entries and social media captions.
In order to ensure more interesting and focused communication, AI can also create information feeds or recommendations based on user preferences and behaviours. In addition to helping content teams, this guarantees a consistent flow of content that is in line with consumer interests and brand voice.
Audience segmentation and personalisation
By using AI for market segmentation that informs an omnichannel business strategy, campaigns can be more targeted towards the consumers who are most likely to engage with your offering.
Additionally, programmatic advertising can be used to expedite the process of choosing and establishing digital advertisements for optimal return on investment (ROI). This makes it possible to develop strong brand awareness campaigns and foster brand loyalty through more individualised marketing strategies.
How does Marketing benefit from AI use?
Cost saving
Your team may save time and money by adding AI tools into their regular operations, which will help you stick to your marketing budget. Although AI shouldn't take the role of essential human employees, it can relieve them of some of their workload so they can concentrate on jobs that will further improve performance.
Better Insights
You can gain greater insights since AI is more efficient at analysing data than humans are. AI analysis assists marketing teams in making smarter decisions, predicting sales and showing customer behaviour more effectively, spotting trends earlier.
Improve Personalisation
AI can analyse customer data at scale, helping to gather more insights and better personalise content for a segmented audience. Better personalisation improves engagement and results from marketing campaigns.
AI Marketing POV
I asked Steve Caple for his hot take on AI Marketing and here’s what he said:
“For me, marketing has always been about tools and how you use them. I see AI as just another bunch of tools, even if my mind is blown daily, however using them well is the challenge. Content production got quicker and easier, but did it get better?”
“I think those that use AI for research and drafts then spend time applying the human touch and crafting their content so it’s unique and adds value, will be the winners.”
“Where I have found AI to be more autonomously useful is with code and number crunching, something that would have taken me hours to do or work out it does in seconds.”
“The technology is getting more sophisticated very quickly, I’m excited and scared at the same time for what the future holds, especially as quantum computing evolves. Pair that with AGI (Artificial General Intelligence) and the world is going to be a much different place.”
