Artificial Intelligence Policy

Our Commitment to Responsible AI 

Last Updated: 07 October 2025 

At Caple Consulting Limited, Artificial Intelligence is a core component of our strategy, enabling us to deliver exceptional results, uncover deeper insights, and drive innovation for our clients. We believe that this powerful technology must be utilised responsibly. 

This policy outlines our commitment to the ethical, transparent, and secure use of AI in everything we do. It serves as a guide for our team and a promise to our clients. 

Our Core Principles 

Our approach to AI is governed by four foundational principles: 

1. Human-Centric & Accountable We operate on a "human-in-the-loop" model. AI is a powerful co-pilot, not the pilot. Every AI-generated output—from copy and creative concepts to data analysis is reviewed, refined, and approved by our expert strategists. We take full responsibility for the final work delivered to our clients.
2. Data Privacy & Security by Design Client confidentiality is paramount.

• Client data is never used to train public or third-party AI models. 

• We utilise secure, private AI instances and platforms that ensure your proprietary information, campaign data, and customer lists remain isolated and protected. 

• Our use of AI is fully compliant with GDPR and UK data protection regulations. 

3. Ethical & Unbiased Application We are committed to using AI for good. We proactively work to mitigate bias in our AI systems and will never use AI to create content that is discriminatory, deceptive, or harmful. We continuously audit our tools and processes to ensure fair and ethical application.
4. Transparency & Collaboration We believe in open dialogue. We are transparent with our clients about how and where we leverage AI in their campaigns. We see AI as a tool to enhance our strategic partnership, and we're always happy to discuss its application and benefits for your specific goals.

How We Use AI 

We harness AI to enhance our capabilities and deliver superior value across several key areas: 

• Deeper Audience Insights: Using AI to analyse complex datasets to identify patterns, trends, and audience segments that would be invisible to the human eye. 

• Enhanced Creativity: Leveraging generative AI as a brainstorming partner to rapidly develop a wider range of creative concepts, ad copy variations, and design directions. 

• Hyper-Personalisation: Deploying AI to tailor messaging and user experiences at scale, ensuring every customer interaction is relevant and impactful. 

• Performance Optimisation: Employing machine learning algorithms to optimise media spend in real-time, maximising your return on investment by predicting which channels and creatives will perform best. 

• Workflow Efficiency: Automating repetitive tasks like reporting, data aggregation, and performance monitoring, which frees up our expert team to focus on high-level strategy and client success.  

Our Commitment to You: Client Governance 

• Intellectual Property: You, the client, own the intellectual property of all final, delivered campaign assets and work products that we create on your behalf. 

• Confidentiality: Your strategic plans, business data, and campaign information are treated with the strictest confidence and are protected by our robust security protocols. 

• Continuous Improvement: The world of AI is evolving rapidly. We are committed to staying at the forefront of AI technology, ethics, and safety to ensure we are always acting as a responsible and effective partner for your brand. 

For any questions regarding this policy or our use of AI, please don't hesitate to contact us.