Problems and Digital Marketing Solutions

This can be a problem for both small or large teams. A well researched and considered strategy can help organise the team and maximise efficiency with everybody performing tasks that contribute to the same goal on a critical path or be a guiding light for the lone marketeer with time pressures and other plates to spin. (we've all been there;-).

Often, this is seasonal but it could be down to a Google algorithm update or a technical issue with your website. We recommend a Digital Marketing/SEO review.  

With any paid search or shopping ad campaign it is vital to have accurate conversion tracking in place so you can be confident that your cost per conversion meets your return on investment target and get insights into optimisation. Within the Google Ads interface it is easy to accept recommendations but it is important to track the changes and stay in control. We can offer campaign support to help improve your ad performance and return on investment.

Good campaigns do take time to set up so it is important that they are worth your time and effort. There are some great time saving tools like chat gpt and automation tools like hubspot that help to maximise your campaigns impact, how ever our recommendation would be to review or develop a strategy that you can comfortably deliver or seek the help of an agency or consultant.

Most websites have Google Analytics installed and will have had a bit of a shake up in the summer of 2023 with the introduction of GA4 so you won't be alone if you are finding it hard to make sense of the stats. There will be differences if you are trying to compare GA4 metric with Universal Analytics from the past so it's best to start over by defining the questions you want the data to answer and build out from there sanity checking the numbers along the way. If it's really looking nonsensical then consider an analytics review or training workshop.

Low conversions rates can be attributed to one or many factors including; target audience, user experience, site performance, messaging and design. Through investigation and analysis we can determine why your conversion rates a low and how to solve the problem.