--- title: Digital Marketing Blog | Digital DayZ description: News, views and interviews from the world of digital marketing | A blog for digital marketing folk or the curious in search of Hints and Tips - Let's Go! --- [![Caple Consulting Digital Marketing Services](https://capleconsulting.co.uk/hs-fs/hubfs/caple-consulting-logo.png?width=792&height=792&name=caple-consulting-logo.png "Caple Consulting Digital Marketing Services")](https://www.capleconsulting.co.uk) - [Home](https://capleconsulting.co.uk) - [Marketing Factory](https://capleconsulting.co.uk/factory) - [Services](https://capleconsulting.co.uk/bespoke-digital-marketing-services) - [Marketing Factory](https://capleconsulting.co.uk/factory) - [AI Integration](https://capleconsulting.co.uk/ai-integration-services) - [Digital Marketing Review](https://capleconsulting.co.uk/digital-marketing-review) - [Strategy Development](https://capleconsulting.co.uk/digital-marketing-strategy-development) - [Campaign Development](https://capleconsulting.co.uk/digital-marketing-campaign-support) - [Training](https://capleconsulting.co.uk/digital-marketing-training) - [Video Courses](https://capleconsulting.co.uk/digital-marketing-video-courses) - [Contact Us](https://capleconsulting.co.uk/contact) - [About Us](https://capleconsulting.co.uk/about-caple-consulting) - [Blog](https://capleconsulting.co.uk/digital-marketing-blog) - [Home](https://capleconsulting.co.uk) - [Marketing Factory](https://capleconsulting.co.uk/factory) - [Services](https://capleconsulting.co.uk/bespoke-digital-marketing-services) - [Marketing Factory](https://capleconsulting.co.uk/factory) - [AI Integration](https://capleconsulting.co.uk/ai-integration-services) - [Digital Marketing Review](https://capleconsulting.co.uk/digital-marketing-review) - [Strategy Development](https://capleconsulting.co.uk/digital-marketing-strategy-development) - [Campaign Development](https://capleconsulting.co.uk/digital-marketing-campaign-support) - [Training](https://capleconsulting.co.uk/digital-marketing-training) - [Video Courses](https://capleconsulting.co.uk/digital-marketing-video-courses) - [Contact Us](https://capleconsulting.co.uk/contact) - [About Us](https://capleconsulting.co.uk/about-caple-consulting) - [Blog](https://capleconsulting.co.uk/digital-marketing-blog) # Digital Marketing Blog | Digital DayZ ![Our serivces](https://capleconsulting.co.uk/hubfs/digital%20Dayz.png) Browse by [All](https://capleconsulting.co.uk/digital-marketing-blog/all) Categories Strategy Artificial Intelligence AI SEO News Headliners Social Media Marketing email marketing [![Digital DayZ Headliners: The Agentic Shift](https://i.mscdn.ai/214db42b-0e38-4ad3-b14d-0d01148c2e00/generated-images/12c552bb-ff00-40eb-94b5-5c62354c29f5.png)](https://capleconsulting.co.uk/digital-marketing-blog/the-agentic-shift) 08 June 2026 ## [Digital DayZ Headliners: The Agentic Shift](https://capleconsulting.co.uk/digital-marketing-blog/the-agentic-shift) Data, Governance, and AI Redefine the Marketing Landscape This week, digital marketing felt less... [Read More](https://capleconsulting.co.uk/digital-marketing-blog/the-agentic-shift) [Artificial Intelligence AI](https://capleconsulting.co.uk/digital-marketing-blog/tag/artificial-intelligence-ai) [News Headliners](https://capleconsulting.co.uk/digital-marketing-blog/tag/news-headliners) [![Digital DayZ Headliners: AI Continues To Reshape Digital Marketing](https://i.mscdn.ai/214db42b-0e38-4ad3-b14d-0d01148c2e00/generated-images/0a3220d6-9434-4184-ac9e-ab64d032a6b6.png)](https://capleconsulting.co.uk/digital-marketing-blog/ai-reshapes-digital-marketing-google-openai-agentic-commerce-linkedin) 01 June 2026 ## [Digital DayZ Headliners: AI Continues To Reshape Digital Marketing](https://capleconsulting.co.uk/digital-marketing-blog/ai-reshapes-digital-marketing-google-openai-agentic-commerce-linkedin) The digital marketing landscape is buzzing with a familiar intensity, but the undercurrents are... [Read More](https://capleconsulting.co.uk/digital-marketing-blog/ai-reshapes-digital-marketing-google-openai-agentic-commerce-linkedin) [Artificial Intelligence AI](https://capleconsulting.co.uk/digital-marketing-blog/tag/artificial-intelligence-ai) [News Headliners](https://capleconsulting.co.uk/digital-marketing-blog/tag/news-headliners) [![Spotlight on Social Media Marketing for UK Manufacturing](https://capleconsulting.co.uk/hubfs/AI-Generated%20Media/Images/Modern%20Manufacturing%20Facility%20with%20Engineer%20and%20CNC%20Machine.png)](https://capleconsulting.co.uk/digital-marketing-blog/spotlight-on-social-media-marketing-for-uk-manufacturing) 18 May 2026 ## [Spotlight on Social Media Marketing for UK Manufacturing](https://capleconsulting.co.uk/digital-marketing-blog/spotlight-on-social-media-marketing-for-uk-manufacturing) It’s not a surprise when I see the social media accounts of so many UK manufacturers seemingly... [Read More](https://capleconsulting.co.uk/digital-marketing-blog/spotlight-on-social-media-marketing-for-uk-manufacturing) [Artificial Intelligence AI](https://capleconsulting.co.uk/digital-marketing-blog/tag/artificial-intelligence-ai) [Strategy](https://capleconsulting.co.uk/digital-marketing-blog/tag/strategy) [Social Media Marketing](https://capleconsulting.co.uk/digital-marketing-blog/tag/social-media-marketing) [![Is there any point in doing SEO?](https://capleconsulting.co.uk/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20modern%20office%20environment%20with%20a%20sleek%20minimalist%20design%20A%20large%20glass%20window%20offers%20a%20panoramic%20view%20of%20a%20bustling%20cityscape%20fill.png)](https://capleconsulting.co.uk/digital-marketing-blog/is-there-any-point-in-doing-seo) 30 March 2026 ## [Is there any point in doing SEO?](https://capleconsulting.co.uk/digital-marketing-blog/is-there-any-point-in-doing-seo) I stopped reading the “SEO Is Dead” posts years ago. Even the ones that claim it’s still a thing,... [Read More](https://capleconsulting.co.uk/digital-marketing-blog/is-there-any-point-in-doing-seo) [SEO](https://capleconsulting.co.uk/digital-marketing-blog/tag/seo) [Strategy](https://capleconsulting.co.uk/digital-marketing-blog/tag/strategy) [![Developing AI Integrated Marketing Strategies](https://capleconsulting.co.uk/hubfs/Gemini_Generated_Image_nbxinsnbxinsnbxi.png)](https://capleconsulting.co.uk/digital-marketing-blog/developing-ai-integrated-marketing-strategies) 03 March 2026 ## [Developing AI Integrated Marketing Strategies](https://capleconsulting.co.uk/digital-marketing-blog/developing-ai-integrated-marketing-strategies) We can’t stop talking about AI, most of us are torn between how amazing or scary it is, but some of... [Read More](https://capleconsulting.co.uk/digital-marketing-blog/developing-ai-integrated-marketing-strategies) [Artificial Intelligence AI](https://capleconsulting.co.uk/digital-marketing-blog/tag/artificial-intelligence-ai) [Strategy](https://capleconsulting.co.uk/digital-marketing-blog/tag/strategy) [![AI Use Case – Using an AI Agent to help create better Ideal Customer Profiles.](https://capleconsulting.co.uk/hubfs/AI-USE-CASE-ICP.png)](https://capleconsulting.co.uk/digital-marketing-blog/ai-use-case-using-an-ai-agent-to-help-create-better-ideal-customer-profiles) 03 December 2025 ## [AI Use Case – Using an AI Agent to help create better Ideal Customer Profiles.](https://capleconsulting.co.uk/digital-marketing-blog/ai-use-case-using-an-ai-agent-to-help-create-better-ideal-customer-profiles) Create ICPs with deeper insights for more personalised marketing using AI. Personalised marketing... [Read More](https://capleconsulting.co.uk/digital-marketing-blog/ai-use-case-using-an-ai-agent-to-help-create-better-ideal-customer-profiles) [Artificial Intelligence AI](https://capleconsulting.co.uk/digital-marketing-blog/tag/artificial-intelligence-ai) [Strategy](https://capleconsulting.co.uk/digital-marketing-blog/tag/strategy) [![Is AI Making Marketing Agencies Obsolete?](https://capleconsulting.co.uk/hubfs/AI-Generated%20Media/Images/digitalart%20I%20digital%20representation%20of%20an%20ai%20brain%20crushing%20a%20row%20of%20office%20workers%20sat%20at%20a%20desk%20seen%20from%20behind%20with%20clocks%20on%20their%20screen-1.png)](https://capleconsulting.co.uk/digital-marketing-blog/is-ai-making-marketing-agencies-obsolete) 14 October 2025 ## [Is AI Making Marketing Agencies Obsolete?](https://capleconsulting.co.uk/digital-marketing-blog/is-ai-making-marketing-agencies-obsolete) Unless you have been living in a cave for the last few years, you’ll have noticed that the digital... [Read More](https://capleconsulting.co.uk/digital-marketing-blog/is-ai-making-marketing-agencies-obsolete) [Artificial Intelligence AI](https://capleconsulting.co.uk/digital-marketing-blog/tag/artificial-intelligence-ai) [Strategy](https://capleconsulting.co.uk/digital-marketing-blog/tag/strategy) [![What Digital Marketing Tactics Should I Use?](https://capleconsulting.co.uk/hubfs/ChatGPT%20Image%20Sep%2030%2c%202025%2c%2001_12_02%20PM.png)](https://capleconsulting.co.uk/digital-marketing-blog/what-digital-marketing-tactics-should-i-use) 30 September 2025 ## [What Digital Marketing Tactics Should I Use?](https://capleconsulting.co.uk/digital-marketing-blog/what-digital-marketing-tactics-should-i-use) [Read More](https://capleconsulting.co.uk/digital-marketing-blog/what-digital-marketing-tactics-should-i-use) [Strategy](https://capleconsulting.co.uk/digital-marketing-blog/tag/strategy) [![Caple Q&A Marketing Questions Answered](https://capleconsulting.co.uk/hubfs/AdobeStock_1572164105.jpeg)](https://capleconsulting.co.uk/digital-marketing-blog/caple-q-and-a) 20 August 2025 ## [Caple Q&A Marketing Questions Answered](https://capleconsulting.co.uk/digital-marketing-blog/caple-q-and-a) Sometimes you want answers from a real person with skin in the game. Here's a collection of... [Read More](https://capleconsulting.co.uk/digital-marketing-blog/caple-q-and-a) [SEO](https://capleconsulting.co.uk/digital-marketing-blog/tag/seo) [Artificial Intelligence AI](https://capleconsulting.co.uk/digital-marketing-blog/tag/artificial-intelligence-ai) [Strategy](https://capleconsulting.co.uk/digital-marketing-blog/tag/strategy) [email marketing](https://capleconsulting.co.uk/digital-marketing-blog/tag/email-marketing) [![What does AI Marketing look like in 2025?](https://capleconsulting.co.uk/hubfs/assets_task_01k319b5csepyr6bwwkntmeqs8_1755611383_img_1.webp)](https://capleconsulting.co.uk/digital-marketing-blog/what-does-ai-marketing-look-like-in-2025) 19 August 2025 ## [What does AI Marketing look like in 2025?](https://capleconsulting.co.uk/digital-marketing-blog/what-does-ai-marketing-look-like-in-2025) What does AI Marketing look like in 2025? [Read More](https://capleconsulting.co.uk/digital-marketing-blog/what-does-ai-marketing-look-like-in-2025) [Artificial Intelligence AI](https://capleconsulting.co.uk/digital-marketing-blog/tag/artificial-intelligence-ai) [Strategy](https://capleconsulting.co.uk/digital-marketing-blog/tag/strategy) [![Marketing Messaging - Three key aspects](https://capleconsulting.co.uk/hubfs/Marketing-Messaging.jpeg)](https://capleconsulting.co.uk/digital-marketing-blog/marketing-messaging-three-key-aspects) 14 August 2025 ## [Marketing Messaging - Three key aspects](https://capleconsulting.co.uk/digital-marketing-blog/marketing-messaging-three-key-aspects) Well considered messaging in marketing is essential to convey a brand’s identity and product... [Read More](https://capleconsulting.co.uk/digital-marketing-blog/marketing-messaging-three-key-aspects) [Strategy](https://capleconsulting.co.uk/digital-marketing-blog/tag/strategy) [![The Power of Profiles – Why do I need to create Ideal Customer Profiles?](https://capleconsulting.co.uk/hubfs/ideal-customer-profiles.png)](https://capleconsulting.co.uk/digital-marketing-blog/the-power-of-profiles-why-do-i-need-to-create-ideal-customer-profiles) 17 April 2025 ## [The Power of Profiles – Why do I need to create Ideal Customer Profiles?](https://capleconsulting.co.uk/digital-marketing-blog/the-power-of-profiles-why-do-i-need-to-create-ideal-customer-profiles) Creating Ideal Customer Profiles (ICPs) is pretty much the starting point for any marketing... [Read More](https://capleconsulting.co.uk/digital-marketing-blog/the-power-of-profiles-why-do-i-need-to-create-ideal-customer-profiles) [Strategy](https://capleconsulting.co.uk/digital-marketing-blog/tag/strategy) [![Digital Marketing Strategy - The Value Proposition](https://capleconsulting.co.uk/hubfs/strategy-value-proposition.jpg)](https://capleconsulting.co.uk/digital-marketing-blog/digital-marketing-strategy-the-value-proposition) 02 October 2024 ## [Digital Marketing Strategy - The Value Proposition](https://capleconsulting.co.uk/digital-marketing-blog/digital-marketing-strategy-the-value-proposition) The second part of my 10-point digital marketing strategy framework, “MasterPlan” is all about... [Read More](https://capleconsulting.co.uk/digital-marketing-blog/digital-marketing-strategy-the-value-proposition) [Strategy](https://capleconsulting.co.uk/digital-marketing-blog/tag/strategy) [![Digital Marketing Strategy - Setting Better Objectives](https://capleconsulting.co.uk/hubfs/strategy-objectives.jpg)](https://capleconsulting.co.uk/digital-marketing-blog/digital-marketing-strategy-setting-better-objectives) 30 July 2024 ## [Digital Marketing Strategy - Setting Better Objectives](https://capleconsulting.co.uk/digital-marketing-blog/digital-marketing-strategy-setting-better-objectives) Successful digital marketing strategies start with a good set of well-considered objectives. [Read More](https://capleconsulting.co.uk/digital-marketing-blog/digital-marketing-strategy-setting-better-objectives) [Strategy](https://capleconsulting.co.uk/digital-marketing-blog/tag/strategy) [![Digital Marketing Strategy Example](https://capleconsulting.co.uk/hubfs/Digital-Marketing-Strategy-Example.jpg)](https://capleconsulting.co.uk/digital-marketing-blog/digital-marketing-strategy-example) 24 June 2024 ## [Digital Marketing Strategy Example](https://capleconsulting.co.uk/digital-marketing-blog/digital-marketing-strategy-example) If you’re reading this then you are probably looking for an example to help create or update a... [Read More](https://capleconsulting.co.uk/digital-marketing-blog/digital-marketing-strategy-example) [Strategy](https://capleconsulting.co.uk/digital-marketing-blog/tag/strategy) [![Tapping into RankBrain](https://capleconsulting.co.uk/hubfs/tapping-into-rankbrain-2.jpg)](https://capleconsulting.co.uk/digital-marketing-blog/tapping-into-rankbrain) 23 May 2024 ## [Tapping into RankBrain](https://capleconsulting.co.uk/digital-marketing-blog/tapping-into-rankbrain) As digital marketers we look to a variety of tactics and best practices to improve our website... [Read More](https://capleconsulting.co.uk/digital-marketing-blog/tapping-into-rankbrain) [SEO](https://capleconsulting.co.uk/digital-marketing-blog/tag/seo) [Artificial Intelligence AI](https://capleconsulting.co.uk/digital-marketing-blog/tag/artificial-intelligence-ai) [Strategy](https://capleconsulting.co.uk/digital-marketing-blog/tag/strategy) [![The Future of Content Marketing 📣](https://capleconsulting.co.uk/hubfs/the-future-of-content-marketing.jpg)](https://capleconsulting.co.uk/digital-marketing-blog/the-future-of-content-marketing) 10 May 2024 ## [The Future of Content Marketing 📣](https://capleconsulting.co.uk/digital-marketing-blog/the-future-of-content-marketing) While pondering the future of content marketing in the wake of AI LLM tools such as ChatGPT and... [Read More](https://capleconsulting.co.uk/digital-marketing-blog/the-future-of-content-marketing) [SEO](https://capleconsulting.co.uk/digital-marketing-blog/tag/seo) [Artificial Intelligence AI](https://capleconsulting.co.uk/digital-marketing-blog/tag/artificial-intelligence-ai) [Strategy](https://capleconsulting.co.uk/digital-marketing-blog/tag/strategy) [![Experience, Expertise, Authority and Trust - Don't Forget to EEAT](https://capleconsulting.co.uk/hubfs/dont-forget-to-eat.jpg)](https://capleconsulting.co.uk/digital-marketing-blog/dont-forget-to-eeat-experience-expertise-authority-and-trust) 02 May 2024 ## [Experience, Expertise, Authority and Trust - Don't Forget to EEAT](https://capleconsulting.co.uk/digital-marketing-blog/dont-forget-to-eeat-experience-expertise-authority-and-trust) I wanted to shine a light on this topic post the emergence of AI content generation and its... [Read More](https://capleconsulting.co.uk/digital-marketing-blog/dont-forget-to-eeat-experience-expertise-authority-and-trust) [SEO](https://capleconsulting.co.uk/digital-marketing-blog/tag/seo) [![Are SEO Fundamentals Still Important in 2024?](https://capleconsulting.co.uk/hubfs/search-engine-optimisation-fundamentals-seo.jpg)](https://capleconsulting.co.uk/digital-marketing-blog/are-seo-fundamentals-still-important-in-2024) 17 April 2024 ## [Are SEO Fundamentals Still Important in 2024?](https://capleconsulting.co.uk/digital-marketing-blog/are-seo-fundamentals-still-important-in-2024) In the dynamic world of Search Engine Optimisation (SEO), keeping up with the latest tactics can... [Read More](https://capleconsulting.co.uk/digital-marketing-blog/are-seo-fundamentals-still-important-in-2024) [SEO](https://capleconsulting.co.uk/digital-marketing-blog/tag/seo) [![Build It (Better) And They Will Come - A Digital Marketing Strategy Checklist](https://capleconsulting.co.uk/hubfs/digital-marketing-strategy.webp)](https://capleconsulting.co.uk/digital-marketing-blog/digital-marketing-strategy-checklist) 05 March 2024 ## [Build It (Better) And They Will Come - A Digital Marketing Strategy Checklist](https://capleconsulting.co.uk/digital-marketing-blog/digital-marketing-strategy-checklist) In the fast-changing world of digital marketing, staying ahead of the curve or just keeping up, can... [Read More](https://capleconsulting.co.uk/digital-marketing-blog/digital-marketing-strategy-checklist) [SEO](https://capleconsulting.co.uk/digital-marketing-blog/tag/seo) [Strategy](https://capleconsulting.co.uk/digital-marketing-blog/tag/strategy) [![AI Hype - A Digital Marketer's View of the Gartner Hype Cycle 2023](https://capleconsulting.co.uk/hubfs/gartner-hype-cycle-ai.png)](https://capleconsulting.co.uk/digital-marketing-blog/ai-hype-and-the-gartner-hype-cycle) 07 February 2024 ## [AI Hype - A Digital Marketer's View of the Gartner Hype Cycle 2023](https://capleconsulting.co.uk/digital-marketing-blog/ai-hype-and-the-gartner-hype-cycle) I was intrigued by a Seth Godin podcast episode that talked about the Gartner Hype Cycle. After a... [Read More](https://capleconsulting.co.uk/digital-marketing-blog/ai-hype-and-the-gartner-hype-cycle) [Artificial Intelligence AI](https://capleconsulting.co.uk/digital-marketing-blog/tag/artificial-intelligence-ai) [![Google Algorithm Updates](https://capleconsulting.co.uk/hubfs/Google_logo.png)](https://capleconsulting.co.uk/digital-marketing-blog/google-algorithm-updates) 10 January 2024 ## [Google Algorithm Updates](https://capleconsulting.co.uk/digital-marketing-blog/google-algorithm-updates) What are Google Algorithm Updates? Google makes updates to the search engine algorithm, affecting... [Read More](https://capleconsulting.co.uk/digital-marketing-blog/google-algorithm-updates) [SEO](https://capleconsulting.co.uk/digital-marketing-blog/tag/seo) [![Introducing Caple Consulting Blog | Digital DayZ](https://capleconsulting.co.uk/hubfs/deadtree.webp)](https://capleconsulting.co.uk/digital-marketing-blog/introducing-caple-consulting-blog) 04 December 2023 ## [Introducing Caple Consulting Blog | Digital DayZ](https://capleconsulting.co.uk/digital-marketing-blog/introducing-caple-consulting-blog) Hey, my name is Steve Caple, I love long walks in the country and... 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